Fat Tire Ebikes, Folding Ebikes, parts for popular brands such as Sondors, RadRover, Sierra Ebike, Qualisports and more. Compare how recession-proof Santa Cruz Bicycles is relative to the industry overall. However, there’s a glint in his eye that suggests he always has something up his sleeve. Overwhelmingly, shops identified price points between $500 and $1,000 as the biggest growth area. Only the base model came with the 500wh. Our eBikes have fully integrated electronics and premium drive systems from Bosch, Brose, Shimano and TranzX. Call Us. Their product range currently includes 16 models that are sold in 70 countries under the brand names of Santa Cruz and Juliana. Interview: Rob Roskopp, owner of Santa Cruz Bicycles, Rob has seemingly boundless energy on his bike despite a heavy night before our ride, The bikes they make may be bling, but Santa Cruz work in humble surroundings, The company aren’t afraid to experiment with unusual designs and aesthetics, You don’t need a full-susser to ride these trails, but those are the bikes Rob loves to make, There are plenty of colour options you can pick via Santa Cruz’s website-based bike builder, Ten tips to stay motivated through winter, How to ride your first century, double century or longer ride in 2021, Interview: Jeff Steber, owner of Intense Cycles, Interview: Specialized founder Mike Sinyard. Life in the eclectic sea side town of Santa Cruz, California. By entering your details, you are agreeing to BikeRadar terms and conditions and privacy policy. But what prompted Rob to get into the bike biz? Don't miss out on MBUK – get your next 3 issues for just £5, Get the next 3 issues of the UK's number one cycling magazine for just £5. Santa Cruz are drenched in Rob’s history, as this wall of Roskopp skateboards testifies. He goes with $800 on him and the idea of attending school there. I’m kind of over it now.” Still, Rob’s immersion in skating did supply him with the ability to keep his finger on the pulse of emerging trends. “There’s been a change in the industry, especially for the image of high-end models as that’s where you’re going to make your money,” he explains. Santa Cruz also has an award-winning sister brand, Juliana, which makes mountain bikes for women. Turbo Levo Comp vs Santa Cruz Heckler vs Orbea Wild vs RM Instinct Power Play ... (It’s his 70s yo father who owns it and it’s not where he can check it out). 2010: Santa Cruz launch the APP platform, adding a swinglink to drive the shock on two new bikes: the 5in- and 6in-travel Nickel and Butcher. Find great deals on specialty road, mountain and triathlon bikes, components, clothing, accessories, and more. I look at the exquisite Blur LT carbon I’m straddling – clearly things have changed. ARE YOU BROWSING THE CORRECT REGION? But more than that, the bikes themselves are simply running low. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. Peat, Minnaar and Bryceland ride the Fort William World Cup on carbon V-10 bikes. That is a pretty narrow range, which means there simply aren’t that many bikes … He smiles broadly and in an instant the person behind the East End bouncer facade is revealed: a regular bloke who isn’t afraid to seize opportunities, be they riding with a visiting photographer, or compiling one of the most revered bike ranges on offer today. Start Shopping. They’re both instant successes. Does Santa Cruz have no respect for ther own bikes? With his versatile outlook, it’s hard to categorise Rob. Lured by the Californian attitude (and sunshine), Rob took the 2,400-mile bus ride from Ohio to Santa Cruz at the age of 19 with just $800 in his pocket. Subscribe today and get the next 3 issues of your favourite cycling magazine for just £5! That’s why they chose Santa Cruz. “I’ve done everything in this place, from sweeping the floors to looking after trade shows,” he grins, now glancing around the hotchpotch of tin-clad buildings that house his company. Rob loves to push the performance of suspension design and Santa Cruz continued with almost annual increases in suspension travel as Rob kept ahead of the curve. 1993: Working part-time at Santa Cruz Skateboards, Rob leaves night school to start Santa Cruz Bicycles along with co-founder Rich Novak. By ‘94, Rob’s vision of a bicycle brand had been realized with the three-inch travel Tazmon, marking the beginning of a 25-year journey that would create some of the sports most iconic bikes. Rob gets into mountain biking on his GT Karakoram. 1990: Rob quits pro skating in order to return to school to study business. (Almere, 03.07.2015) With immediate effect, Pon Holdings acquires Santa Cruz Bicycles, the California-based market leader in high-end mountain bikes. With Santa Cruz owning a chunk of Intense and their bikes being "virtually" identical, seems that they are the same bikes with different paint jobs. So the bikes had to prove themselves. Please bring bikes by to be checked in. ... surfboards, clothing, posters, stickers, banners, etc since 1978. Not bad for a man 47 years young. Once we had time, we developed it further and received a patent in 2008 after waiting almost five years,” Rob explains. Racing has always been a passion for Rob and the Syndicate’s evolution from an athlete launchpad to a streamlined World Cup winning mega team, bare witness to his competitive nature and love for downhill racing. CURRENT REGION: UNITED STATESCHANGE REGION, This Santa Cruz website uses cookies for example to improve and analyze the website, for social media and to ensure that you see relevant ads. “When the bike company started, I was screening T-shirts for Santa Cruz Skateboards,” he says wryly. Hans Heim is our CEO , Tom Mor­gan is our pres­i­dent, Col­in Hugh­es leads our engi­neer­ing depart­ment, Roxy Lo is our design­er and Scot tries to stay out of the way. ... Raleigh America still owns both brands and has their headquarters in Kent, Washington. Our family of riders and mechanics pushing World Cup downhill to be a little weirder and a little wilder for more than a decade. “We had to make our test rig bigger because it wouldn’t break our frames,” he says, pointing out another machine that drops 75lb gym weights onto frames for impact assessment. Rob passes a proprietorial eye over the fruits of his team’s hard labour. It is a Dutch conglomerate that owns several bike brands, such as Focus, Cervélo, and Gazelle. This simple truth drives us to be—and do—better. Frames are powder coated on site, allowing the company to offer the customer a customisable bike build. We make bikes we want to ride!” Those bikes, it turns out, are often full-sussers. Even then the resulting Chameleon was designed to be a little different, with the ability to slot in a (then) long-travel fork or be converted to a singlespeed. The differences in ride may be subtle to most, however the longer I ride I find that those little details can make a good ride great. While the Virtual Pivot Point (VPP) platform is popularly attributed to Santa Cruz, it was Rob’s curiosity and resourcefulness that led to Santa Cruz being the home of the VPP. Outside the door, raw aluminium front triangles sit stacked next to sacks of flour destined for the industrial bakery unit next door, and it strikes me that Santa Cruz Bicycles don’t really jibe with the typical corporate image. Already have an account with us? In case you missed it over the weekend, Santa Cruz bikes was sold to Dutch company Pon Holdings, which also owns bike brands Focus, Cervelo, and others.In addition to bicycles, Pon Holdings also imports car brands like Volkswagen and Lamborghini into the Netherlands, specializing in logistics, marketing, distribution, and service for everything from vehicles to bikes, heavy equipment, and tires. There’s history here: the same premises once housed a fish cannery before becoming Keith Bontrager’s workshop, and Santa Cruz still shares this space with a commercial bakery. Or maybe Santa Cruz something owns them both, who knows. Santa Cruz'n Life in the eclectic sea side town of Santa Cruz, California ... My husband bikes over this bridge everyday to work. Focus is a brand that is pushing hard with e-MTB models, which have been outselling its regular MTBs for a few years now. Four months later they release the Blur LT Carbon, a 140mm trail bike. No such thing as a quiet day in the woods on an e-bike. SC skateboards were good in the 70's and early 80's but were left behing like many other skateboard companies, I used to own a couple of them and really liked them but loved my Alva and Smith boards. “Who wants to turn out junk? Santa Cruz Bicycles was bought by Pon Holdings in 2015. Learn more about our approach to designing and building bikes. Indeed, despite the hills surrounding Santa Cruz being littered with fast singletrack that can be ridden on a cyclo-cross bike, a hardtail didn’t come to fruition until 1996. The man with the plan who made the Syndicate happen. With IZIP you have a winning combo: great looks paired with quality, reliability and value. Customers of Santa Cruz, which include retailers and consumers, expect the best. We believe bikes have the power to change lives. It was a groundbreaking shift in focus for the industry, driven by a groundbreaking woman - Juli Furtado - one of the fiercest mountain bikers of all time. You've been subscribed to our newsletter. I get the impression Rob has an almost inexhaustible reserve of energy for all things bike. maybe? The carbon V-10 and M-16 are scary similar. “For the most part, yes,” he says, “because we’re not the first people to the [carbon] party. 2001: The 4in-travel Blur and 10in-travel V10 are launched simultaneously to show off the versatility of VPP. But that seems to be the way Rob likes it. Almost everyone who lives here owns something with this logo on it. Santa Cruz Bicycles and its sister brand Juliana have been bought out by Dutch cycling giant Pon Holdings BV, which also owns Cervelo, Focus, BBB Cycling and other bike brands. We’re always trying to improve the ride, so I experimented on a couple of different platforms, figured out what I liked best and purchased the patents from James Klassen and Jamie Calon – who were the original inventors of VPP when it was on Outland Bikes. Stop by our factory to checkout the entire range, demo a bike and ride the trails.. 1984-90: Rob’s a skateboarder with his own pro model deck that’s made by Santa Cruz Skateboards. Within two years, Santa Cruz Skateboards – headed by Rich Novak – was producing a Roskopp pro-model deck, versions of which are suspended on the wall at one end of Santa Cruz’s bike warehouse. “Rich [Novak] was my mentor,” he admits. Some high-end sales continue online and in brick-and-mortar stores. Founded in a single car garage in Santa Cruz, California, in 1994, this bicycle company began by producing dual-suspension bikes but has since expanded to a variety of high-performance mountain bikes made from either carbon fiber or aluminum. 1994: Santa Cruz launch their first bike onto the market – the 3in-travel full-sus Tazmon. That and the podium places of the Santa Cruz Syndicate team riders Steve Peat, Josh Bryceland and Greg Minnaar, not to mention Cedric Gracia, who’s also been on Santa Cruz bikes for the past year. “You could consider the skate industry as at the cutting edge back then in terms of marketing, hipness and cool factor. Santa Cruz, for example, is still assembling bikes at its California factory to fulfill dealer orders, said Joe Graney, the brand's CEO. They ooze ‘underground bike scene’. It was called the Tazmon, a 3in-travel single-pivot design whose main girder-like swingarm looked decidedly Heath Robinson. 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