People spend too much time on the internet and watching television. Social ads are highly targeted, linked to your company's profile, and can be used to satisfy a variety of different marketing … Advantages of Advertising: (1) Low cost per contact. The various types of electronic media are: With rapid growth of information technology and electronic media, television has topped the list among the media of advertising. As the Web becomes a must-use daily medium today, pay per click … (6) Outdoor Advertising: This type of advertising include different media like posters, placards, electric displays or neon signs, sandwichmen, sky writing, bus, train and tram advertising. to attract the attention of customers. More and more companies are choosing radio advertising because it is cost effective. (1) The chief demerit of magazine advertising is its low flexibility. If a product is meant for a certain class of consumers, all consumers need not be contacted and thus only few can be approached. Internet is the latest method of communication and gathering information. (1) The life of magazine is considerably longer than that of newspaper. The retailers also organise attractive display of goods in the windows of their shops. Magazine advertising is more prestigious than newspaper advertising, and it provides high-quality colour reproduction, magazine advertisements have a longer life span. However, there are other media available, where the customers have to spend nothing and they can see such advertisements while moving outside. Travelling Display – A travelling display is advertising ad or message printed on vehicles like train, bus, car and the like. flashing banners, popups, popunders, interstitials — are often seen as annoying and highly intrusive, Growing usage of popup and ad blockers that prevents users from seeing the ads, Click through rates have significantly declined, due to poor banner design to accumulated bad experiences of web users, Oversaturation of banner ads leads to ad blindness. published regularly in English and Grihasobha, Nandan and Champak in Hindi. Disadvantages of Direct Advertising Media: (1) Through direct mail advertising one is able to reach only a limited number of customers. Over the years, the format of television advertising … It is the most common and the oldest media used by marketers. It is not very suitable for general public. Disadvantages of Using Television as an Advertising Medium: The high absolute cost of buying airtime on television along with the cost of producing high quality commercials is the prime deterring factor in the general use of television as the advertising medium. Can generate immediate visibility, as ads go live immediately, Ads can be easily modified, adjusted even deleted instantaneously depending on the results, Allows for quick, easy tracking of the effectiveness of the campaign allowing you to better analyze the return on your investments (ROI). Increasing costs and time spent on it. The mailing list can also be revised whenever the need arises. (3) This media is not suitable if the potential customers are illiterate. They are published periodically at regular intervals i.e. (3) They offer a lot of flexibility. … The average life span of a daily newspaper is 24 hours and so is the life of an ad. Actual rates depend on geographic coverage, the number of commercials contracted and time period. These are a good vehicle to pass on information about new products, current products and price off deals. Many people having no preference for a particular brand may discover a particular brand quite appealing and attractive and may purchase it. The advertiser saves money also by directing his advertisement to the selected people. The role for each one is defined in carrying brand communications. c. Generally newspapers are published daily. Large show rooms are organised by big manufacturers and wholesalers in the main markets to advertise their products and attend to the queries of the prospective customers. (iii) Its effectiveness is doubt fid as it does not create a mass appeal. (4) It creates personal contact between the advertiser and the customer. A complete picture of the product can be shown through outdoor displays. These pictures are played before the start of the picture and during the intervals. The selectivity occurs due to its programme content, broadcast time and geographic coverage which bring variation in the composition of target audience. Advertising media are the means to transmit the message from the advertiser to the particular class of people. Advertising may take the form of short commercials and sponsored programmes. (2) The circulation of magazines is limited as compared to newspaper advertising. Information about the terms of sale and prices of different varieties of the product is given to the prospective customers through catalogues. Advantages and disadvantages of different advertising media Newspapers It is certainly easy to reach out to a large number of audience through newspapers; however, the attention of the … Television, therefore, looses its importance in comparison to other media types such as magazine or radio as they are capable of providing more precise reach in the target market at much lesser cost. As with other media, radio also faces the problem of clutter. Users can see the advertisement at their own time and as per their require­ment. (4) This media of advertising cannot be used for all types of commodities. a. TV advertisements are usually expensive to prepare as well as to telecast. (ii) The life of the magazine advertisement is longer. In today’s scenario when mass marketing gives way to market segmentation and regional marketing, radio is gaining more and more importance to reach out to the most difficult audience. 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